Regional retail and distribution group, East Africa
The challenge
A fast growing retailer was making pricing and expansion decisions on gut instinct, with sales data trapped in spreadsheets across five markets.
The intervention
Tech Vyn ran a data maturity assessment, consolidated sales and inventory data into a single analytics platform, and built the dashboards leadership now uses weekly.
Pricing decisions moved from monthly guesswork to weekly evidence, and the group entered two new markets with a data-backed expansion model.
